This means to showcase and present the house in the best way possible, just like what you would see in a Showroom or Sales Gallery of a New Launch project. We need to make your house feels like a home. The house has to look bright, neat, tidy, clean, inviting, welcoming and comfortable!
When prospects see the property, they must be able to envision themselves living in it! Only then are we able to ignite the right welcoming feelings of homeliness, comfort and peace. That is the response we want and in doing so, there is high chance to lead to an offer.
Very often, buying a property is a feeling, and sometimes when a prospect walks into a house, they will know within the first 5 or 10 seconds whether the Property is for them. You too may have encountered this before. Therefore the First impression is critical in keeping the interest of a prospective buyer.
a) Decluttering/ Tidying/ Professional Cleaning
This is essential, especially for owners who have been living in the property for many years, and over time, things tend to build up. It can be anything from old magazines/ newspapers, CDs, souvenirs, trophies, old shoes, old TV, old computer, toys, the list can go on…
Many a times, these things are kept although it is not in use for a long time and likely will not be in use anytime soon. Items are being kept for no real purposes except for memories sake and there is always a tendency for some to say “maybe next time I can use this”.
We have got to really ask ourselves, will I really need it? Am I just keeping for the sake of keeping? Do I intend to bring these items to the new house?
By Decluttering and clearing the items in the house, it will make the space seems wider and neater and more welcoming! The goal is to take on a minimalist approach and display mainly the essential items, just like a Showroom or a Hotel! For items that are not in use daily, they should be organized and placed in the store room, cabinets or wardrobes, away from sight.
b) Touch up/ Handy/ Repair Works
Depending on the condition on the House, some little works may change the impression of the property and increase the perceived value in a huge way.
For example, giving the house a fresh coat of paint would likely cost less than $900 but the effects may increase the perceived value by a much greater amount.
Polishing of parquet flooring cost around $300 per room, but just imagine the perception of a potential buyer and how they will feel when they see the flooring in good condition and how much more value it can add to the property.
Ensure that all lights are working fine, it does not cost much to replace faulty bulbs, but it makes a whole lot difference, walking into a brightly lit cozy home then a dark, dingy, eerie house.
For some areas, adding warm ambient lightings helps! You can get those low priced Lamps from IKEA, and place it at the bedside table of the bedrooms giving it a cozy feel.
Repair that kitchen cabinet that is unable to close properly (it is just replacing the hinge) or that squeaky loud master room door when it opens or that bulgy ugly hole on the wall due to a previous hooked painting. You get the idea!
b) Home Staging/ Styling Works
The next Step to getting the Property ready for Sale is often known as Home Staging!
The main aim is to create a comfortable homely environment for potential buyers so that they can fall in love with the house and visualize themselves living in it.
More of this will be shared in the Home Staging/ Styling Page in the top Menu or you can click on the link below.
3. DELIVER ENGAGING MARKETING COPY
a) Professional Photography & Videography
We have now got a nicely set up home, what we need next is to have Professionally Taken Pictures that will make the house looks Great! Pictures will be personally taken by me using wide angle lens or Panorama shots to make it look wide and spacious! They are also further enhanced using a photo editing software Photoshop to make it look even nicer. The pictures are made to always look Bright, Spacious and Inviting.
All pictures taken shall be sent to my owners so that they are fully aware of what I do and how I do differently.
Videography tells a story of the place. It guides the audience through the flow of the house presenting it in an engaging way keeping them interested. It captivates the prospect even before they view the actual unit. The prospect would already know much about the unit and if they still intend to view the actual unit for sale, you can be assured that these are genuine qualified prospective buyer. With the right techniques and closings skills, it will be easier to push a genuine offer!
Engage the Right agent with the right skills, knowledge and expertise. I will be glad to share with you more in person.